Natalia Santiago
This UX and SEO exploration presents an alternative direction for the P&R Workforce LLC website, focused on improving how quickly users understand the service and what action to take. The goal was not to change the business, but to present the same staffing offer with more clarity for both employers and job seekers.
By refining hierarchy, restructuring key sections, and introducing more intentional navigation and calls to action, this exploration shows how the same content can become easier to scan, more action focused, and better aligned with how users search for staffing solutions in North Carolina.
Back to PortfolioClient Project • UX & SEO Exploration
This project reimagines the P&R Workforce LLC website with a stronger focus on clarity, usability, and conversion. The exploration prioritizes faster decision making, clearer service discovery, and stronger local SEO structure so users can more quickly understand whether they are hiring or looking for work and what to do next.
Clearer value proposition and faster user decision.
The client version includes valuable information, but the core offer takes longer to understand. The exploration brings the staffing focus forward with a clearer headline, stronger section order, and earlier trust building content for employers and job seekers.
Client Version
Final site developed with the client
UX & SEO Exploration
Improved hierarchy, clarity, and search visibility
Stronger first impression with clearer next steps.
The client version requires more reading before users understand what to do next. The exploration shifts the hero toward immediate clarity with a stronger headline, more concise supporting copy, and clearer actions.
Client Version
Final site developed with the client
UX & SEO Exploration
Improved hierarchy, clarity, and search visibility
Better service discovery and stronger site structure.
The client version gives access to core pages, but it does not fully support service discovery or site structure for search. The exploration adds services and service areas directly into navigation, improving discoverability, internal linking, and local SEO coverage.
Client Version
Final site developed with the client
UX & SEO Exploration
Improved hierarchy, clarity, and search visibility
Cleaner scanning and clearer service entry points.
The client version presents services as a dense list, which makes scanning harder and gives users less direction. The exploration restructures the section into a clearer card based layout that improves readability, interaction, and service level discoverability.
Client Version
Final site developed with the client
UX & SEO Exploration
Improved hierarchy, clarity, and search visibility
Clearer grouping and easier content processing.
The client version includes useful content, but the section is less structured for quick understanding. The exploration improves grouping, spacing, and hierarchy so users can process the information faster and more clearly.
Client Version
Final site developed with the client
UX & SEO Exploration
Improved hierarchy, clarity, and search visibility
Clearer conversion path for both user intents.
The client version works, but it provides less guidance on what users should submit or how different inquiries are supported. The exploration introduces clearer supporting content, better hierarchy, and stronger separation between employer and job seeker needs.
Client Version
Final site developed with the client
UX & SEO Exploration
Improved hierarchy, clarity, and search visibility
More visible call to action at the right moment.
The client version includes the prompt, but it blends more into the page. The exploration increases contrast and emphasis so the section stands out more clearly and encourages action more directly.
Client Version
Final site developed with the client
UX & SEO Exploration
Improved hierarchy, clarity, and search visibility
Primary actions come forward sooner on mobile.
The client version places company description and service tags before the most important actions, which makes the experience feel heavier. The exploration brings key actions forward with larger full width buttons and a more focused mobile hierarchy.
Client Version
Final site developed with the client
UX & SEO Exploration
Improved hierarchy, clarity, and search visibility
This exploration highlights how small but intentional changes to hierarchy, structure, and content prioritization can meaningfully improve how a website performs. Rather than adding new features, the focus was on making existing content easier to understand, easier to navigate, and more aligned with user intent.
While the client version reflects real world collaboration and business priorities, this alternative approach shows how a more structured and user focused presentation can lead to clearer decision making, stronger engagement, and a more effective website overall.